The power of money

and how to use it for good

I have said to clients a few times, that one of the most powerful tools we have to influence sustainability is where we spend our money.  Either as organisations or individuals.

This is something I looked at personally a while back, and I’ve decided that it’s something it’s time to have another look at.  I’m looking again at the places where my spending causes the most significant impact, both on a personal level and in work.  I’m going to select half a dozen companies to contact, and explain that as a customer sustainability is important to me.  I will say that it is an important factor when I decide who I want to be a customer with, and will ask them what their plans are to reduce their impact.

I understand that my action alone isn’t going to change how a company operates, but the more people demand change, the more pressure there is for change.  The more we do this, and encourage others to do the same, the more difference it can make.

I will report back in a few weeks and let you know how it’s progressing.  I’m also curious if anyone has had experiences of having these kind of discussions with companies, or had people contact them with similar requests?